Rationale

There is a disconnect in our inherent creativity and the rigidity of reality. As designers who pride ourselves on being creative, it is ironic that we subjugate creative thinking to conventions.

This project thus aims to:

1.
Disrupt convention (jolt us out of comfort)

2.
Serve as a conduit for intellectual discourse

3.
Destroy [own perceived] symbolic significance

4.
Recognise that process is the product

5.
Introduce a renewed appreciation and awareness of seeing